DIY Management, Optimization, More

"Beginners Optimization" over blue and grey "internet" nodes connected together in the background

10 Optimization Tips for Beginners

Google has been using site speed in search ranking algorithms used to populate search results for more than 7 years now. This refers to the time a visitor has to wait for your page to be completely loaded and displayed. Page Speed Optimization has become more important over time, as shown by massive studies of data. Also, improved Page Speed brings higher rankings in regards to your Search Engine Optimization and Keyword SERP.

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"Content is king" over blue and grey "internet" nodes connected together in the background

Create Compelling Content to Boost Traffic

Having high quality content on your website will open up new avenues for traffic. Without having compelling content, your visitors won’t be willing to hit that Tweet or Share to Facebook button. Defining ‘compelling content’ becomes subjective, but it ends up having one purpose: to generate backlinks to your site.

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"Why use a CDN?" over blue and grey "internet" nodes connected together in the background

Why should you use a CDN?

A Content Delivery Network (CDN) works by providing alternative server nodes for users to download resources. The cached resources are usually static content like images and JavaScript. These content nodes are spread throughout the world. Therefore being geographically closer to your users, ensuring a faster response and download time of content due to reduced latency.

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"Managing your online reputation" over blue and grey "internet" nodes connected together in the background

Online Reputation Means More Than You Know

Business owners should be listening to feedback, which means monitoring online reviews from your customers. While you may think that online reviews seem like such a small piece of the pie that makes up your online presence, more shoppers are relying on review websites when deciding what products to buy. In digital age of today, 93% of customers say that their purchasing decisions are influenced by reviews they read online.

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"Small Business 201" over blue and grey "internet" nodes connected together in the background

Small business launch! Following Steps

Maybe you’ve wandered over from my post Start your own business: The first 5 steps. Or perhaps, you managed to find this on Google. Either way is good! That means that my advertising is working, links are easy to follow, and SEO is implemented properly. These are all things that will make or break your small business launch. It’s not enough to just jump into the game with an idea and a business entity, you have to know how to proceed from there.

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"SEO 101" over blue and grey "internet" nodes connected together in the background

Search Engine Optimization – The 5 W’s – Basics

SEO is the process of gaining traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines. The websites you see listed on Google, Bing, Yahoo, and others are considered to be the most relevant to your search query, according to that search engines crawlers. There is no payment required to get your website higher in search results (paid search ads are different, and SEO is not necessary for them) if you do the work yourself.

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"Small Business 101" over blue and grey "internet" nodes connected together in the background

Start your own business: The first 5 steps.

Welcome to, what I hope will be, and ongoing series of blogs that may help you start your own business. These small business steps will be from firsthand experience, and a lot of research. This first blog post is about the formation of a business as a legal entity that is authorized to conduct such business. The process isn’t overly complicated, but every city and state has their own requirements that you may not be aware of. Be sure to check the end of this post for links to various helpful web pages.

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"SEO Blogging" over blue and grey "internet" nodes connected together in the background

SEO Blogs – Writing Posts to Improve Conversion

Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Jeff! But, how do I get started?”

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